Monday, November 20, 2006
What about thoses making the shoes
In his book, "Michael Jordan and the New Global Capitalism, LaFeber focuses on the uproar caused by the killings of young teenagers over their expensive sportswear. While LaFeber is right to denounce the actions of those who resorted to killing over clothing, he only touches on a greater problem that can be easily connected to the problem. That problem was and still is where the shoes were and are being manufactured. If one would simply lift the tongue of their sneakers, and look at the country where the shoe was fabricated. Nine times out of ten the sneaker was made in a sweat shop in a third world country. These sweatshops were a opportunity for the shoe companies to outsource their manufacturing costs thus allowing them to manufacture ten shoes for the same price that they would have to spend making one shoe in the United States. While this is a great business plan and it aids those at the top, those same young kids who were killing for the shoes are not offered an opportunity to work to afford the shoes. The problem is not the price of the shoe or how the shoe was marked, because whether or not th child saw the commercial the allure of owning a pair of Air Jordans would still be there because they would see Jordan, the best basketball player of his time, wearing them. The problem is the fact that the products are manufactured outside the country, possibly taking possible jobs from the parents of the teens killing for the shoes. The problem is still prevalent today. Thousands of American jobs are lost each year due to outsourcing. Yet the blame is put upon the endorcers and advertisers of the product, not those who are taking jobs from people and in turn selling a product that costs a fraction its price to make and still selling the product for the same price. A prime example of how this problem could have been counter acted was devised by other basketball players who created shoes that were a reasonable price, while the shoes were still made with outsourced labor, the price was not raised up so that the shoe maker could profit so heavily.
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